I have used just about every tape on the market and actually felt very happy with the brand I was using. It was almost by accident that I discovered Podium tape when I borrowed some at an event. From the very first application I knew I had to have this tape in my clinic. The quality and feel are outstanding, it lasted so much longer than I was used to, but the most defining characteristic for me was that the tape so was so comfortable, I forgot I was wearing it. I will never use another brand of tape again.